Corporate Entrepreneurship & Innovation
- ISBN-10
- 0538478926
- ISBN-13
- 9780538478922
- Category
- Business & Economics
- Pages
- 496
- Language
- English
- Published
- 2010-11-30
- Publisher
- Cengage Learning
- Authors
- Michael H. Morris, Donald F. Kuratko, Jeffrey G Covin
Description
CORPORATE ENTREPRENEURSHIP & INNOVATION is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the what, how, where, and who questions surrounding corporate entrepreneurship in today's dynamic business environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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