Introduction to Retailing
- ISBN-10
- 0538755075
- ISBN-13
- 9780538755078
- Series
- Introduction to retailing
- Category
- Retail trade
- Pages
- 628
- Language
- English
- Published
- 2011
- Publisher
- Cengage Learning
- Authors
- Patrick M. Dunne, Robert F. Lusch, James R. Carver
Description
Full-color, completely current, and packed with real-world cases and practical applications, this market-leading text brings retailing to life, vividly illustrating how fun, exciting, challenging, and rewarding a career in retailing can be, while helping you hone your skills and creativity to prepare for success in the fast-moving retail industry
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