Principles of Retailing
- ISBN-10
- 1317648285
- ISBN-13
- 9781317648284
- Series
- Principles of Retailing
- Category
- Business & Economics
- Pages
- 350
- Language
- English
- Published
- 2015-04-24
- Publisher
- Routledge
- Authors
- John Fernie, Christopher Moore, Suzanne Fernie
Description
Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain. This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Get the book
Other editions
Similar books
-
Principles of Retail Management
By Rosemary Varley, Mohammed RafiqThe text seeks to offer a comprehensive, academic text on retail management, which takes a United Kingdom and European perspective on the area.
-
Retailing Principles Second Edition: Global, Multichannel, and Managerial Viewpoints
By Lynda Rose Poloian... growth. • China—Carrefour entered China in 1995 and by the end of 2011, had 203 hypermarkets in China.22 A desire to “buy local” precipitated Carrefour's announcement to source more fresh produce in China rather than import. The company ...
-
Retailing, Principles & Practices
By Dale M. Lewison, M. Wayne DeLozierRetailing, Principles & Practices
-
Retailing; Principles and Practices
By Gottieb Henry RichertRetailing; Principles and Practices
-
Principles of Urban Retail Planning and Development
By Robert J. GibbsWritten by a leading expert, this is a guide to planning for retail development for urban planners, urban designers and architects.
-
Retail Management: Principles and Practices
By R. SudarshanThis book analysis the developments in retailing in India
-
Retailing Principles: Global, Multichannel, and Managerial Viewpoints
By Lynda Gamans PoloianAnd what will happen tomorrow? These are just some of the questions addressed by 'Retailing Principles' which has been thoroughly updated to reflect current trends and conditions in the global retail market.
-
Introduction To Marketing - Principles Of Wholesale And Retail Distribution
By Paul D. ConverseThis book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores.
-
Retailing Principles: Global, Multichannel, and Managerial Viewpoints
By Lynda Rose PoloianThese are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market.