Making the Connections: Using Internal Communication to Turn Strategy Into Action

Making the Connections: Using Internal Communication to Turn Strategy Into Action
ISBN-10
056608175X
ISBN-13
9780566081750
Series
Making the Connections
Category
Business & Economics
Pages
286
Language
English
Published
2000
Publisher
Gower Publishing, Ltd.
Author
Bill Quirke

Description

Annotation Employees often find fatal disconnects between their organization's business strategy and its communication strategythere's no clear link between the information that is sent to them and what they're supposed to understand from it. The role of internal communication, writes Quirke (a UK-based consultant), is "to illuminate the connections between different pieces of information, to shine a light on the web of interdependencies ... to provide the information to do the job, but [also] to paint the bigger picture and tell the fuller story that puts the information into context." His book helps managers understand what a successful business needs from its people, what gets in the way, and the role of communication in helping bridge the gap. Annotation c. Book News, Inc., Portland, OR (booknews.com).

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