Making the Connections: Using Internal Communication to Turn Strategy into Action

Making the Connections: Using Internal Communication to Turn Strategy into Action
ISBN-10
1409460614
ISBN-13
9781409460619
Series
Making the Connections
Category
Business & Economics
Pages
384
Language
English
Published
2012-09-28
Publisher
Gower Publishing, Ltd.
Author
Mr Bill Quirke

Description

Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results.

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