Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education
- ISBN-10
- 0674011465
- ISBN-13
- 9780674011465
- Category
- Business & Economics
- Pages
- 328
- Language
- English
- Published
- 2003
- Publisher
- Harvard University Press
- Author
- David L. Kirp
Description
Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.
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