The author of Killing Us Softly, Slim Hopes, and Pack of Lies continues her attack on the advertising establishment, reveal what advertisers know about human nature and how they exploit it make a profit.
Deadly Persuasion
Sheila Brownlow and Leslie Zebrowitz . . . : Brownlow, Sheila, and Leslie A. Zebrowitz. “Facial Appearance, Gender, and Credibility in Television Commercials.” Journal of Nonverbal Behaviour 14 (1990): 51–60. In politics, too.
Beautiful Creatures meets Gone with the Wind in the spellbinding second novel in the Heirs of Watson Island trilogy that “skillfully blends rich magic and folklore with adventure, sweeping romance, and hidden treasure” (Publishers ...
116 "the third most common": Steiner- Adair, 1996. 117 "American children see": PBS Frontline: Obesity, November 11, 1998. 117 "Americans spend an estimated $14 billion": Wylie, 1997, 25. 119 "Oprah Winfrey": Winfrey, 1996, 8-9.
As Tori Telfer reveals in Confident Women, the art of the con has a long and venerable tradition, and its female practitioners are some of the best—or worst.
" This new edition features a fresh new cover and a foreword demonstrating the legacy of Verbal Judo founder and author George Thompson, as well as a never-before-published final chapter presenting Thompson’s "Five Universal Truths" of ...
Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.
This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation.
"Fully revised and updated third edition"--Cover.
In the tradition of Long Bright River and The Mars Room, a gripping and atmospheric work of literary suspense that deconstructs the story of a serial killer on death row, told primarily through the eyes of the women in his life—from the ...