Archetypes in Branding: 60 Companion Archetype Cards
- ISBN-10
- 0692544577
- ISBN-13
- 9780692544570
- Pages
- 60
- Language
- English
- Published
- 2015-10-15
- Authors
- Margaret Hartwell, Joshua Chen
Description
This deck of 60 archetype cards is the companion tool to the book, Archetypes In Branding: A Toolkit for Creatives and Strategists. Use them to reveal your brand's motivations, enhance trust with stakeholders, resolve brand inconsistencies and generate magnetic demand.
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Other editions
-
- 2012-09-13
- 128 pages
- Paperback
- HOW Books