Archetypes in Branding: A Toolkit for Creatives and Strategists
- ISBN-10
- 1440308187
- ISBN-13
- 9781440308185
- Category
- Design
- Pages
- 128
- Language
- English
- Published
- 2012-09-13
- Publisher
- HOW Books
- Authors
- Margaret Hartwell, Joshua C. Chen
Description
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Get the book
Similar books
-
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
By Carol S. Pearson, Margaret MarkThe book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to ...
-
Archetypes in Branding: 60 Companion Archetype Cards
By Margaret Hartwell, Joshua ChenThis deck of 60 archetype cards is the companion tool to the book, Archetypes In Branding: A Toolkit for Creatives and Strategists.
-
Little Brand Book
By Kalika YapLittle Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.
-
Building Brands & Believers: How to Connect with Consumers Using Archetypes
By Kent WertimeBuilding Brands & Believers--How to connect with Consumers using Archetypes "Kent Wertime successfully argues that while products are be,coming more alike, brands can avoid 'commoditization' by drawing on the rich...
-
Branding Bud: The Commercialization of Cannabis
By David PaleschuckThis book is a must-read for entrepreneurs, investors, marketers, designers, and anyone interested in the rapidly growing cannabis industry. -- David Paleschuck
-
Awakening the Heroes Within: Twelve Archetypes to Help Us Find Ourselves and Transform Our World
By Carol S. Pearson" In this bold and original work, Carol S. Pearson shows that the heroic quest isn't just for certain people under special circumstances.
-
Psychology of Branding
By W. Douglas EvansThese explanations of branding are related and intuitive. But how does the psychology of branding work? This book offers answers to that question.
-
Brand Intimacy: A New Paradigm in Marketing
By Mario Natarelli, Rina PlaplerThe book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
-
Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything
By Deb GaborIf you hate making money and the feeling of a mind-blowing, toe curling orgasm-stay far away from this book. In Branding is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood.
-
Brand Vision Archetypes: Creating Brands with Meaning
By Peter SteidlThe book includes a complete set of archetypes and guidelines for conducting a Brand Vision Archetype and a Touchpoint Engineering workshop, respectively.