Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication.
... health information . Journal of Communication , 54 , 337-354 . Eagly , A. H. , Wood , W. , & Chaiken , S. ( 1978 ) ... women who fight abortion rights . The New York Times , 1 , 17 . Greenberg , B. S. , & Miller , G. R. ( 1966 ) . The ...
Williams , D. L. , & Boster , F. J. ( 1981 , May ) . The effects of beneficial situational characteristics , negativism , and dogmatism on compliance gaining message selection . Paper presented at the annual meeting of the International ...
This series covers topics in interpersonal, small-group, organizational and mass communication.
In P. A. M. Van Lange, A. W. Kruglanski, & E. T. Higgins (Eds.), The handbook of theories of social psychology (pp. 246–266). London: Sage. Petty, R. E., Briñol, P., Loersch, C., & McCaslin, M. J. (2009). The need for cognition.
... Persuading people to have safer sex: Applications of social science to the AIDS crisis. Mahwah, NJ: Erlbaum. Perloff, R. M., & Brock, T. C. (1980). “ . . . And thinking makes it so”: Cognitive responses to persuasion. In M. E. Roloff ...
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you.
Copyright © 2009 by Pearson Education, Inc. Printed and electronically reproduced by permission of Pearson Education, Inc., Upper Saddle River, NJ. Source: Jaguar PS/Shutterstock, Inc. A good example of how physical.
This third edition situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.