Communication and Persuasion
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Communication and Persuasion: Central and Peripheral Routes to Attitude Change
By John T. Cacioppo, Richard E. PettyCentral and Peripheral Routes to Attitude Change Richard E. Petty, John T. Cacioppo. 17 It's enough for me that something gets the job done; I don't care how or why it works.* 18 I usually end up deliberating about issues even when they ...
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Communication and Persuasion: Central and Peripheral Routes to Attitude Change
By John T Cacioppo, Richard PettyIt has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977).
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Communication and Persuasion: Central and Peripheral Routes to Attitude Change
By John T. Cacioppo, Richard E. PettyCommunication and Persuasion: Central and Peripheral Routes to Attitude Change
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Communication and Persuasion: Psychological Studies of Opinion Change
By Irving Lester Janis, Harold H. Kelley, Carl Iver HovlandThis is a report of a program of coordinated systematic research on variables determining the effects of persuasive communication.
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Communication and Persuasion
By G. Harry JamiesonCommunication and Persuasion
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Communication and Persuasion: Psychological Studies of Opinion Change
By Carl Iver HovlandCredibility of the communicator; Fear-arousing appeals; Organization of persuasive arguments; Group membership and resistance to influence; Personality and susceptibility to persuasion; Acquiring conviction through active participation; Retention of opinion change.