Advertising Today
- ISBN-10
- 071483923X
- ISBN-13
- 9780714839233
- Category
- Design / Graphic Arts / Advertising
- Pages
- 512
- Language
- English
- Published
- 2001
- Publisher
- Phaidon
- Author
- Warren Berger
Description
More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences from the political and social upheavals of the 1960s to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising -- including Italy's Oliviero Toscani of the controversial Benetton campaigns, American comedian and American-Express spokesperson Jerry Seinfeld, and British adman John Hegarty of Bartle Boyle Hegarty, creator of the world-famous Levi's ads. In analysing specific advertisements, the book simultaneously acts as a history of sorts of global pop culture and a record of the social, cultural, and geo-political temperature-changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the Internet, and even the very recent, so-called 'guerrilla' advertising -- in which practically anything (pieces of fruit, sand dunes on a beach, sidewalks) can act as a surface for promoting a product.
Get the book
Other editions
Similar books
-
Advertising Today and Tomorrow (RLE Advertising)
By W.A. Evans... it will be so in the future) is an extremely dangerous one, for it can lead to an increasingly unrealistic relationship between advertising and the rest of industry. 1 Lewis Carroll, Alice in Wonderland (Dent, 1930), Ch. 6.
-
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
By Joseph JaffeThis book is every marketer's road map to "new marketing." Praise for Life After the 30-Second Spot "Advertising will change more in the next five years than it has in the last fifty. Joseph's book is a postcard from the cutting edge.
-
And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All
By Bob Garfield"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin.
-
Under the Radar: Talking to Today's Cynical Consumer
By Richard Kirshenbaum, Jonathan BondThey advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole...
-
The Future of Advertising
By Joe Cappo... Media Worldwide Universal McCann Public Relations Golin/Harris International Weber Shandwick DeVries Public Relations The MWW Group Specialized Communications Draft Worldwide NFO WorldGroup FutureBrand The Hacker Group publicis.com.
-
Advertising That Sells: Today's "Magic Bullet" for Any Business That Needs to Advertise
By Dick HillThis guide to organizing, creating and producing marketing communications includes ads, brochures, newsletters, news releases, promotions, special events and radio scripts.
-
In Search of the Obvious: The Antidote for Today's Marketing Mess
By Jack TroutThis is the first book that states the obvious: Marketing is a mess.
-
Advertising Today
By Frank JefkinsAdvertising Today
-
Advertisers at Work
By Tracy TutenThis pitch was really kind of my bridge—a bridge that got me out of a little retail agency [and allowed me] to cross over to Madison Avenue. It was also the pitch that brought me to a person who served as my mentor—Kaz Kudo.
-
Advertising Transformed: The New Rules for the Digital Age
By Fons Van DyckAdvertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works.