Key Account Management: The Route to Profitable Key Supplier Status
- ISBN-10
- 0749430982
- ISBN-13
- 9780749430986
- Series
- Key Account Management
- Category
- Customer services
- Language
- English
- Published
- 1999
- Author
- Peter Cheverton
Description
Key Account Management (KAM) is central to any company's sales and marketing strategy. This practical handbook puts forward a planning methodology for identifying, obtaining, retaining and developing key customers. It contains examples, techniques, diagrams, action points and checklists.
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Other editions
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- 2015
- - pages
- Paperback
- -
-
- 2015-05-07
- 82 pages
- Ebook
- Business Expert Press
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