Key Account Management: The Route to Profitable Key Supplier Status

Key Account Management: The Route to Profitable Key Supplier Status
ISBN-10
0749430982
ISBN-13
9780749430986
Series
Key Account Management
Category
Customer services
Language
English
Published
1999
Author
Peter Cheverton

Description

Key Account Management (KAM) is central to any company's sales and marketing strategy. This practical handbook puts forward a planning methodology for identifying, obtaining, retaining and developing key customers. It contains examples, techniques, diagrams, action points and checklists.

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