International Marketing

ISBN-10: 0750604247
ISBN-13: 9780750604246
Series: International Marketing
Pages: 706
Language: English
Published: 1993
Publisher: Butterworth-Heinemann
Author: Stanley J. Paliwoda

Description

This second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting. A global perspective is given so that changing world conditions are taken into consideration.