Marketing Plans: Tutor Resource Pack

Description

Marketing Plans Tutor Resource Pack contains chapter-by-chapter tutor guidance notes to help tutors using the Marketing Plans textbook. It provides examples of real marketing plans as well as case studies with accompanying tutor notes. There are also two interactive tutorial disks featuring the Boston Consulting Group Matrix and the Directional Policy Matrix. This is an excellent resource for all CIM tutors to aid their teaching of marketing courses. The pack is ringbound for easy photocopying and contains: *64 OHT masters *Case studies *Model answers *Key terms *Teaching suggestions *Revision questions *Student exercises. Contains chapter-by-chapter tutor guidance Provides examples of real marketing plans Includes case studies with accompanying tutor notes

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Other editions

• 

  Marketing Plans: How to prepare them, how to profit from...

  • 2016-11-21
  • 640 pages
  • Paperback
  • John Wiley & Sons
• 

  Marketing Plans: How to prepare them, how to profit from...

  • 2016-09-26
  • 989 pages
  • Ebook
  • John Wiley & Sons
• 

  Marketing Plans: How to prepare them, how to profit from...

  • 2016-09-26
  • 640 pages
  • Ebook
  • John Wiley & Sons
• 

  Marketing Plans: A Complete Guide in Pictures

  • 2012-03-05
  • 168 pages
  • Paperback
  • Wiley

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