Marketing Plans
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Marketing Plans: How to prepare them, how to profit from them
By Hugh Wilson, Malcolm McDonaldMcDonald, M., Millman, A. and Rogers, B. (1996) Key Account Management – Learning from Supplier and Customer Perspectives. Cranfield School of Management. Davies, I.A. and Ryals, L.J. (2009) A stage model for transitioning ...
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Marketing Plans: How to prepare them, how to use them
By Malcolm McDonaldIn this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools.
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Marketing Plans: Tutor Resource Pack
By Malcolm McDonaldThere are also two interactive tutorial disks featuring the Boston Consulting Group Matrix and the Directional Policy Matrix. This is an excellent resource for all CIM tutors to aid their teaching of marketing courses.
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Marketing Plans: How to Prepare Them, how to Use Them
By Malcolm McDonaldMarketing planning process, 49–58, 80, 85–6, 87, 450–65 alternative plans, 57 assumptions, 55, 454 budget, 57–8, ... culture and marketing planning, 423–6 crises, 412–15 evolution, 411 issues in marketing planning, 104–10 life phases, ...
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Marketing Plans: How to Prepare Them, How to Use Them
By Hugh Wilson, Malcolm McDonaldMajor changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness ...
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Marketing Plans: A Complete Guide in Pictures
By Malcolm McDonaldThis book is based on the international bestseller Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald and Hugh Wilson (Wiley).
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Marketing Plans: How to prepare them, how to profit from them
By Hugh Wilson, Malcolm McDonaldMarketing due diligence involves the careful assessment of a business plan and the supporting information behind it. In doing so, it discounts subjective opinions and side-steps the spin of investor relations.
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Marketing Plans: How to prepare them, how to profit from them
By Hugh Wilson, Malcolm McDonaldMajor changes to this edition include new chapters based on the very latest research on: Understanding needs and developing value propositions The accelerative impact of digital Marketing planning experiences from the real world.
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Marketing Plans: How to Prepare Them, how to Use Them
By Malcolm McDonaldA handbook for marketing planning.