Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to:* plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project. Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth. Targeted directly to tourism students Gives precise guidelines for doing research Thorough use of exercises and case studies
This unique book helps tourism marketers shape the future of their marketing programs for a tourism product that challenges traditional ways of conducting tourism business.
This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.
Lovelock, C., & Wright, L. (2002). Principles of service marketing and management (2nd ed.). Upper Saddle River, NJ: Prentice Hall. Magrath, A. J. (1992). The 6 imperatives of marketing: Lessons from the world's best companies.
The handbook presents visitor and expenditure statistics for each state, major cities, and tourist destinations, based on RKMA surveys.
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations ...
This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism ...
Pearson Education. Trembath, R. (1999). Best kept secrets: an evaluation of South Australia's direct marketing campaign, Journal of Vacation Marketing, 6, pp. 76–85. PART FOUR Communicating with and Influencing Consumers The unifying ...
This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such ...
The handbook presents visitor and expenditure statistics for each state, major cities, and tourist destinations, based on RKMA surveys.