Getting Attention: Leading-edge Lessons for Publicity and Marketing
- ISBN-10
- 0750672595
- ISBN-13
- 9780750672597
- Category
- Business & Economics
- Pages
- 174
- Language
- English
- Published
- 2000
- Publisher
- Routledge
- Author
- Susan Kohl
Description
This high-tech insider's guide to business success offers a savvy and innovative way for getting a message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced high-tech world of communications. Readers learn how to leverage a new spectrum of new and often free technologies to distinguish their products or services.
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