Getting Attention
- ISBN-10
- 1136400885
- ISBN-13
- 9781136400889
- Category
- Business & Economics
- Pages
- 200
- Language
- English
- Published
- 2012-05-23
- Publisher
- Routledge
- Author
- Susan Y Kohl
Description
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.
Get the book
Other editions
-
- 2000
- 174 pages
- Paperback
- Routledge
Similar books
-
Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue
By Jim F. KukralBuy this book." —Jon Spoelstra, author of Marketing Outrageously "When you know what your brand stands for and you're ready to get all the attention you can handle, this book will show you how." —John Jantsch, author of Duct Tape ...
-
Can I Have Your Attention?: Inspiring Better Work Habits, Focusing Your Team, and Getting Stuff Done in the Constantly Connected...
By Curt SteinhorstIn the book, Curt Steinhorst and Jonathan McKee help leaders rethink every aspect of work with an eye toward our most precious and dwindling resource: attention.
-
Your Church Sign: 1001 Attention-Getting Sayings
By Verlyn VerbruggeYour church sign has more potential than you may imagine -- if you're smart in using it. Your Church Sign offers you sound pointers on signage.
-
Publicize Your Book!: An Insider's Guide to Getting Your Book the Attention it Deserves
By Jacqueline DevalMore information to be announced soon on this forthcoming title from Penguin USA
-
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
By Tim Wu"Originally published in hardcover in the United States by Alfred A. Knopf, a division of Penguin Random House LLC, New York, in 2016."-- Title page verso.
-
Captivology: The Science of Capturing People's Attention
By Ben ParrVividly bringing to life the stories of en-trepreneurs, musicians, filmmakers, thought leaders, political strategists, magicians, and other masters of attention, Parr presents a new understanding of how attention works and identifies seven ...
-
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
By Tim WuIt connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you…This stuff is my daily ...
-
Delivered from Distraction: Getting the Most out of Life with Attention Deficit Disorder
By Edward M. Hallowell, John J. Ratey, M.D."Well, Jed," I say, "you've come here a couple of times and we have asked you lots of questions and you have played some games with Dr. Coakley-Welch, and now I am going to tell you what we've found out." Jed is looking at my rug, ...
-
Got Your Attention?: How to Create Intrigue and Connect with Anyone
By Sam HornImagine if there was a process for pleasantly surprising decision-makers and convincing them you're the right person for the job, position, project or contract. You don’t have to imagine it, Sam Horn has created it.
-
Delivered from Distraction: Getting the Most Out of Life with Attention Deficit Disorder
By Edward M. Hallowell, John J. Ratey, M.D.Incorporates the latest research and information about childhood and adult attention deficit disorder into a comprehensive guide to living with the disability, looking at a wide variety of treatment options, medication and alternative ...