The Marketing Book

The Marketing Book
ISBN-10
0750685662
ISBN-13
9780750685665
Series
The Marketing Book
Category
Business & Economics
Pages
644
Language
English
Published
2008
Publisher
Routledge
Authors
Michael John Baker, Susan J. Hart

Description

Taking into account the emergence of new subjects and authorities, the editors have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.

Other editions

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