The Marketing Book

  • The Marketing Book
    The Marketing Book
    By Michael Baker, Susan Hart

    McDonald, M. (1994) Marketing – the Challenge of Change, Chartered Institute of Marketing, Maidenhead. Porter, M. (1980) Competitive Strategy: Techniques for Analysing Industries and Competitors, Free Press, New York. Saunders, J. and ...

  • The Marketing Book
    The Marketing Book
    By Michael Baker

    Student List Creating Powerful Brands (second edition), Leslie de Chernatony and Malcolm McDonald Direct Marketing ... Stanley J. Paliwoda and Michael J. Thomas Key Customers, Malcolm McDonald, Beth Rogers and Diana Woodburn Marketing ...

  • The Marketing Book
    The Marketing Book
    By Michael Baker, Susan Hart

    Farrington, C. (2004) The language barrier, FT creative business, 1, June, 15. Feder, R. A. (1965) How to measure marketing performance, Harvard Business Review, 43, May–June, 132–142. Fisher, R. J., Maltz, E. and Jaworski, B. J. (1997) ...

  • The Marketing Book: A Marketing Plan for Your Business Made Easy Via Think / Do / Measure, 2019 Edition
    By Jason McDonald

    Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts.

  • The Marketing Book
    The Marketing Book
    By Michael Baker

    This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice.

  • The Marketing Book
    The Marketing Book
    By Susan Hart, Michael J. Baker

    The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice.

  • The Marketing Book
    The Marketing Book
    By Susan Hart, Michael J. Baker

    The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice.

  • The Marketing Book
    The Marketing Book
    By Susan Hart, Michael J. Baker

    What does marketing research encompass?

  • The Marketing Book
    The Marketing Book
    By Michael J. Baker

    While the subject of branding has appeared in every edition of the Marketing Book, Chapter 15 is completely new as a result of a change in authorship. For this edition Leslie de Chernatony has taken over from Peter Doyle.

  • The Marketing Book
    The Marketing Book
    By Michael John Baker, Susan J. Hart

    Only through the used of sustained and IMC campaigns, will manufacturers be able to achieve the differentiation they ... provides greater client control over communication budget, provides clients with greater professional expertise, ...

  • The Marketing Book
    The Marketing Book
    By Michael John Baker

    This third edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended.