Managing Marketing Performance
- ISBN-10
- 0750689684
- ISBN-13
- 9780750689687
- Series
- Managing Marketing Performance
- Category
- Business & Economics
- Pages
- 396
- Language
- English
- Published
- 2008
- Publisher
- Routledge
- Authors
- Roger Palmer, Helen Meek, Richard Meek
Description
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. .Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. .Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk * Written specially for the Managing Marketing Performance module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Get the book
Other editions
Similar books
-
Marketing Performance: How Marketers Drive Profitable Growth
By Thomas Bauer, Jesko Perrey, Tjark FreundtIf this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory.
-
Managing Marketing Performance: 2007-2008
Managing Marketing Performance: 2007-2008
-
CIM Revision Cards: Managing Marketing Performance
By Marketing KnowledgeDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible.
-
CIM Coursebook 06/07 Managing Marketing Performance
By Roger Palmer, Helen Meek, Richard MeekMany consider Johnson & Johnson's (1&1) handling of contamination of Tylenol products as a model of best practice. ... Convince them that you've corrected the situation and they don't have to stop doing business with you to protect ...
-
CIM Revision Cards Managing Marketing Performance
By Karen BeamishCorporate social responsibility – the social responsibility of business encompasses the economic, legal, ethical and discretionary (philanthropic) expectations that society has of organizations at a given point in time (Carroll and ...
-
Managing Marketing Performance 2007-2008
By Roger Palmer, Helen Meek, Richard Meekindividuals and teams throughout the organization. This was because individual performance is enhanced and the process fosters the development of a more functionally integrated organization (Carson, 2006).
-
CIM Coursebook 07/08 Managing Marketing Performance
By Roger Palmer, Helen Meek, Richard Meekmanaging. external. resources. Learning. objectives. 2. 'Assess an organization's needs for marketing skills and resources and develop strategies for acquiring, developing and retaining them.' Please see Appendix 5 for full details of ...
-
CIM Revision Cards: Managing Marketing Performance
By Marketing KnowledgeMANAGING MARKETING PERFORMANCE * When studying and revising for this module, it is helpful to be aware of the context of the module within the Professional Postgraduate Diploma Syllabus * Whilst the Strategic Marketing Decisions Module ...
-
CIM Coursebook 08/09 Managing Marketing Performance
By Roger Palmer, Helen Meek, Richard MeekThis section focuses on managing marketing communications within a relationship marketing approach, addressing element 3.9 of the Managing Marketing Performance syllabus: Develop and manage integrated marketing communications programmes ...
-
Internal Relationship Management: Linking Human Resources to Marketing Performance
By Michael D Hartline, David BejouFisher, R.J., Maltz, E. and Jaworski, B.J. (1997). Enhancing communication between marketing and engineering: the moderating ... In M.E. Roloff and C.R. Berger (eds.),Social cognition and communication. Newbury Park, CA: Sage, 255-286.