Inside the Nudge Unit: How small changes can make a big difference

ISBN-10: 0753556553
ISBN-13: 9780753556559
Category: Psychology
Language: English
Published: 2016-09-27
Publisher: National Geographic Books
Author: David Halpern

Description

With a foreword by Richard Thaler, winner of the Nobel Prize in Economics! New Updated Edition, 2019. Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

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Other editions

Inside the Nudge Unit: How small changes can make a...
- 2015-08-27
- 432 pages
- Ebook
- Random House

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