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Seidel , J. , Freise , S. , & Leonard , D. C. ( 1995 ) . The ethnograph v4.0 : A user's guide . ... Sussman , S. , Burton , D. , Dent , C. W. , Stacy , A. W. , & Flay , B. R. ( 1991 ) . ... Templeton , J. F. ( 1994 ) .
In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.
This title addresses the issues, practice wisdom and problems in conducting focus groups.
The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements.
Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible.
While this book is particularly aimed at the needs of focus group practitioners, there is plenty of advice that will benefit anyone who conducts in-depth interviews or group facilitation.
Austin, TX: University of Texas Press. Bakhtin, M. M. (1993). Toward a Philosophy of the Act (V. ... Bishop, R., Berryman, M., Cavanagh, T., Teddy, L., and Clapham, S. (2006). Te Kotahitanga Phase 3 Whakawhanaungatanga: Establishing a ...
Focus groups constitute the most appropriate, rigorous, and relevant qualitative research tool for this purpose, and one that is cost-effective and builds community when conducted using the ODU Method described in this book.
Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills.