In a country that has always prided itself on its toughness, individuality, and youthful spirit, we share one common thread, woven through time and unchanged in popularity -- durable cotton denim jeans. Journey through the history of jeans, from their invention during the Gold Rush through the turbulent eras that preceeded the 21st Century. Watch as denim slacks help Americans define themselves, whether that definition is strong, unpretentious, pretentious, informal, comfortable, classless, haute couture, hard-working, or reliable. Also, revisit the craze for vintage blue jeans, when faded and worn fueled a frenzy of global buying. Artful photography of denim as seen on bodies, in retail stores, and in the flea markets of America, add to the thoughful essays, making this a iconic book certain to be treasured in fashion circles for decades.
'Delirious Denim' chronicles the garment's meteoric rise in popularity and its role in building iconic brands like Levi's and Wranglers.
This book takes in all aspects of the thriving denim culture, whose followers can be obsessive about how the denim is woven, the old shuttle looms that produce it, the people who weave it, and the skills and techniques they have and use.