As the epitome of reckless devil may care cool, denim jeans have been embraced by people from practically all cultures and walks of life. Chronicles the garment's meteoric rise in popularity and its role in building iconic brands like Levi's and Wranglers - and celebrities from James Dean to Andy Warhol. While showcasing the creative and infinitely varied modifications of jeans to express the unique identity of the wearer, Huiguang and Lv also offer insightful interviews with jeans collectors and aficionados to illustrate their continued allure.
Artful photography of denim as seen on bodies, in retail stores, and in the flea markets of America, add to the thoughful essays, making this a iconic book certain to be treasured in fashion circles for decades.
This book takes in all aspects of the thriving denim culture, whose followers can be obsessive about how the denim is woven, the old shuttle looms that produce it, the people who weave it, and the skills and techniques they have and use.