Major Marketing Campaigns 1998
- ISBN-10
- 0787638153
- ISBN-13
- 9780787638153
- Category
- Advertising campaigns
- Pages
- 525
- Language
- English
- Published
- 1999-12
- Publisher
- Gale Cengage
Description
Major Marketing Campaigns Annual profiles 100 major marketing initiatives of the previous calendar year. Entry articles, averaging 4,000 words in length, look at the advertising campaign's or market initiative's historical context, target market, expected outcomes, competition, marketing strategy and development hurdles and the outcome of the campaign -- what worked, what didn't and why. The entry ends with further information for researchers -- references to competitors and annotated citations to relevant campaigns and periodical articles.
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