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Denise Lee Yohn has bottled the elixir of brands and the magic behind brands in this book." —Om Malik, founder, GigaOM "Denise Lee Yohn beautifully highlights some of the most beloved brands and how they've separated themselves from the ...
... Chemical preparations ONESTEP GOLD - Chemical preparations S. Goldberg & Company Inc. 3 University Plz . , Ste . ... DANIEL - Dolls DANIELLE - Dolls → DANNY O'DAY - Dolls ☆ DOLLS PLUS - Dolls * EEGEE - Dolls EMMETT KELLY - Dolls ...
Companies and Their Brands
Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B.
In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others.
. In this groundbreaking book, Gregory explains how--through a rigorous process called the CoreBrand Analysis--management, marketing, advertising, and public relations executives across all industries can and should: . . .
The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.
Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their ...
With Shift, you’ll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand.