Companies and Their Brands lists manufacturers and distributors, from small businesses to large corporations and from the public and private sectors.
This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action.
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators.
The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.
Denise Lee Yohn has bottled the elixir of brands and the magic behind brands in this book." —Om Malik, founder, GigaOM "Denise Lee Yohn beautifully highlights some of the most beloved brands and how they've separated themselves from the ...
#MeToo came to mainstream prominence in 2017 following accusations of serial sexual assault against Hollywood mogul Harvey Weinstein. He was the culprit that his victims were speaking out against. But its impact extended well beyond ...
Companies and Their Brands: Manufacturers, Their Addresses and Phone Numbers, and the Consumer Products They Produce
Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B.
Companies and Their Brands
A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate ...