Principles of Advertising: A Global Perspective

Principles of Advertising: A Global Perspective
ISBN-10
0789022990
ISBN-13
9780789022998
Category
Business & Economics
Pages
452
Language
English
Published
2005
Publisher
Routledge
Authors
Monle Lee, Carla Johnson

Description

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Principles of Advertising & IMC
    Principles of Advertising & IMC
    By Tom Duncan

    Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the ...

  • Advertising: Principles and Practice
    Advertising: Principles and Practice
    By William Wells, Robert Crawford, Linda Brennan

    The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved.

  • Advertising, Its Principles and Practice
    Advertising, Its Principles and Practice
    By Harry Tipper

    Advertising, Its Principles and Practice

  • Principles Of Advertising
    By Monle Lee, Carla Johnson

    Principles Of Advertising

  • Persuasive Advertising: Evidence-based Principles
    Persuasive Advertising: Evidence-based Principles
    By J. Armstrong

    Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion.

  • Advertising Principles and Practice
    Advertising Principles and Practice
    By Gupta Ruchi

    Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative ...

  • The Principles of Advertising: A Text Book
    The Principles of Advertising: A Text Book
    By Harry Tipper

    About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work.

  • 10 Principles of Good Advertising
    10 Principles of Good Advertising
    By Robert Shore

    With a lively text and plenty of illustrations, 10 Principles of Good Advertising sets out the tenets that all good advertisements follow to capture their audience.

  • Advertising Principles: Choice, Challenge, Change
    Advertising Principles: Choice, Challenge, Change
    By Bruce G. Vanden Bergh, Helen E. Katz

    Advertising Principles: Choice, Challenge, Change

  • Take Note in Principles of Advertising
    Take Note in Principles of Advertising
    By Barry Solomon

    Take Note in Principles of Advertising