J. Edward Russo and Paul J. H. Shoemaker, Decision Traps (New York: Simon & Schuster, 1989), p. 115. 10. Gary Klein, Sources of Power: How People Make Decisions (Cambridge, Mass.: MIT Press, 1998), p. 32. 11.
Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture.
The Power of Service: Keeping Customers for Life
Praise for MARKETING for RAINMAKERS "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition.
Argues that a corporate culture that breeds a more engaged, positive, and productive workforce leads to better customer loyalty and satisfaction.
This book focuses on improving communication skills and emphasizes that selling skills are a valuable asset.
RockStar Service, Rockstar Profits reveals a new, fast, easy way to increase revenues, grow a business, and create loyal customers for life.
The authors of this insightful book are clearly among these few. I highly recommend this book." Gerald Zaltman, Harvard Business School "Who better than Hallmark understands the value of emotional connections?
This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, ...
Loyal for Life- is an easy to read how to take unhappy customers from hell to heaven in 60 seconds or less.