Companies and Their Brands 1994: A Gale Trade Names Directory : Manufacturers, Their Addresses and Phone Numbers, and the Consumer...

ISBN-10
0810355795
ISBN-13
9780810355798
Language
English
Published
1993-10-01
Authors
Susan L. Stetler, Meghan Appel O'Meara

Description

Manufacturers, their addresses and Phone numbers, and the consumer products they produce.

Similar books

  • From Brand Vision to Brand Evaluation
    By Leslie de Chernatony

    Each year Interbrand publishes a listing of the world's most valuable brands and Madden, Fehle and Fournier (2006) in a paper focused upon those brands. Between August 1994 and December 2000, there were 111 companies whose brands were ...

  • Consumer Empowerment

    They write that “marketers are in the midst of a 'retro revolution' in which revivals of old brands and their images are a powerful management option” (Brown et al., 2003, p.19). They offer a logic of retro branding in which revival of ...

  • Business-to-Business Brand Management
    By Arch G. Woodside, Mark S. Glynn

    Brand equity is also assessable by movement in stock prices (Aaker & Jacobson, 1994), the potential value to brands to an acquiring company (Myers, 2003) or the earnings the firms are going to obtain in the future due to their brands ...

  • Celebrity Scandals and their Impact on Brand Image: A Study among Young Consumers: A Theoretical and Empirical Investigation
    By Raphael Städtler

    Miciak and Shanklin (1994), for instance, point out, “Erratic behaviour that offends customers is too much of a risk for a ... Nowadays, companies are extremely concerned when it comes to protecting their brand image as maintaining a ...

  • Making Sense of Business Reference: A Guide for Librarians and Research Professionals
    By Celia Ross

    Look around for associations and other groups that might have this kind of info (and be aware that the spin Welding ... Q: this question is part of a much bigger reference question for a patron who was looking to change careers.

  • The Psychology Behind Trademark Infringement and Counterfeiting
    By J. L. Zaichkowsky

    A British survey of 100 brand managers found that 51% had their brands copied by supermarkets, and that 82% of those ... from 1994 to 1995, all of which were settled or had judgments imposed in the company's favor (Wall Street Journal, ...

  • International Business Information: How to Find It, how to Use it
    By Ruth A. Pagell, Michael Halperin

    The issues list the biggest brands , the parent company , the advertising agency , and the amount spent for advertising . ... industry sectors , evaluate the companies in their sector and evaluate each company for an overall ranking .

  • Celebrity Scandals and Their Impact on Brand Image: A Study Among Young Consumers
    By Raphael Städtler

    Miciak and Shanklin (1994), for instance, point out, “Erratic behaviour that offends customers is too much of a risk for a ... Nowadays, companies are extremely concerned when it comes to protecting their brand image as maintaining a ...

  • Fundamentals of Corporate Communications
    By David Reed, Richard Dolphin

    The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives.

  • Advertising and Branding Basics
    By , SAGE Publications India Pvt. Ltd

    portfolios and why the diversity in acquirers brand portfolios affect their cash flow-related expectations from their targets' brand portfolio. Companies follow one of the following brand portfolio strategies—corporate brand strategy, ...