Manufacturers, their addresses and Phone numbers, and the consumer products they produce.
Each year Interbrand publishes a listing of the world's most valuable brands and Madden, Fehle and Fournier (2006) in a paper focused upon those brands. Between August 1994 and December 2000, there were 111 companies whose brands were ...
They write that “marketers are in the midst of a 'retro revolution' in which revivals of old brands and their images are a powerful management option” (Brown et al., 2003, p.19). They offer a logic of retro branding in which revival of ...
Brand equity is also assessable by movement in stock prices (Aaker & Jacobson, 1994), the potential value to brands to an acquiring company (Myers, 2003) or the earnings the firms are going to obtain in the future due to their brands ...
Miciak and Shanklin (1994), for instance, point out, “Erratic behaviour that offends customers is too much of a risk for a ... Nowadays, companies are extremely concerned when it comes to protecting their brand image as maintaining a ...
Look around for associations and other groups that might have this kind of info (and be aware that the spin Welding ... Q: this question is part of a much bigger reference question for a patron who was looking to change careers.
A British survey of 100 brand managers found that 51% had their brands copied by supermarkets, and that 82% of those ... from 1994 to 1995, all of which were settled or had judgments imposed in the company's favor (Wall Street Journal, ...
The issues list the biggest brands , the parent company , the advertising agency , and the amount spent for advertising . ... industry sectors , evaluate the companies in their sector and evaluate each company for an overall ranking .
Miciak and Shanklin (1994), for instance, point out, “Erratic behaviour that offends customers is too much of a risk for a ... Nowadays, companies are extremely concerned when it comes to protecting their brand image as maintaining a ...
The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives.
portfolios and why the diversity in acquirers brand portfolios affect their cash flow-related expectations from their targets' brand portfolio. Companies follow one of the following brand portfolio strategies—corporate brand strategy, ...