Consumer Culture

Consumer Culture
ISBN-10
081352329X
ISBN-13
9780813523293
Series
Consumer Culture
Category
Business & Economics
Pages
290
Language
English
Published
1996
Publisher
Rutgers University Press
Author
Celia Lury

Description

Lury weaves unique arguments over the expansive nature of consumption, including explanations as to how poorer segments of society do in fact contribute to consumer culture and how a commodity moves beyond its function and assumes a cultural and symbolic meaning. Not only does the author explore the way an individual's position in social groups structured by class, gender, race, and age affects the nature of his or her participation in consumer culture, but also how this culture itself is instrumental in the defining of social and political groups and the forming of an individual's self-identity.

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