One final example, Johnston describes an advertisement for a flavored milk drink in New Zealand that is strongly critical of American culture, but which uses a musical rap form to express it (2001). In these and many other cases, ...
An exemplary introduction to the history and theory of consumer culture, this book provides nuanced answers to some of the most central questions of our time.
Manchester: Working Papers in Popular Cultural Studies, Manchester Institute for Popular Culture. Savage, M. et al. 1992: Property, Bureaucracy and Culture: Middle Class Formation in Contemporary Britain. London: Routledge.
Whether we like it or not, consumerism is the prevalent ideology of our time. Led by Gjoko Muratovski, Consumer Culture is the ideal starting point for an investigation into the social construction of the global economy.
An exemplary introduction to the history and theory of consumer culture, this book provides nuanced answers to some of the most central questions of our time.
Lury weaves unique arguments over the expansive nature of consumption, including explanations as to how poorer segments of society do in fact contribute to consumer culture and how a commodity moves beyond its function and assumes a ...