Iacocca: An Autobiography
- ISBN-10
- 0816142548
- ISBN-13
- 9780816142545
- Series
- Iacocca
- Category
- Biography & Autobiography
- Pages
- 604
- Language
- English
- Published
- 1987
- Publisher
- Macmillan Reference USA
- Authors
- William Novak, Lee A. Iacocca
Description
The autobiography of an American legend, the tough-talking, straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity. He became not only one of this country's most powerful and successful executives, but as the son of Italian immigrants who rose spectacularly through the ranks of the Ford Motor Co. to become president, the living embodiment of the American dream. Knocked down from the top at Ford, he got even by becoming the CEO of Chrysler and transforming a dying company into a booming success. A thought-provoking assessment of American business. Photos.
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