This Business of Broadcasting: A Practical Guide to Jobs & Job Opportunities in the Broadcasting Industry
- ISBN-10
- 0823077306
- ISBN-13
- 9780823077304
- Category
- Broadcasting
- Pages
- 356
- Language
- English
- Published
- 2004
- Publisher
- Leonard Mogel
- Author
- Leonard Mogel
Description
This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising
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