Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library.
“How to Give Your Content Marketing Strategy a Complete Makeover.” Convince & Convert. www.convinceandconvert.com/content-marketing/ update-your-content-marketing-strategy/. Gray, Justin. “How to Drill Down to Your True Target Audience.
This practical resource brings together current information on the topic in a concise format that's easy to digest.
This basic guide will get you ready to set up your account and explore such tools as Facebook, wikis, YouTube, Pinterest Google+, Foursquare, blogging platforms, QR codes, and Twitter.
Librarians new on the job need expert advice on what to expect and how thrive, and since its publication in 2006 this guide has served as an invaluable resource for the new school librarian.
Lee, marketing professors and authors, write: Marketing's central concern is producing outcomes that the target ... I'm still not sure what the best advice would have been, but I explained how I came to be comfortable with presenting.
This is essential reading for all librarians who want to promote their libraries to existing and potential customers and to develop advocacy networks to ensure future funding.
This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ...
Praise for The Nonprofit Marketing Guide "This book is filled with practical advice, tips, andchecklists—everything you need in one book to help yournonprofit organization create and implement a marketing plan thatgets results!" —Beth ...
This is problematic when nearly every librarian is stretched to the limit, trying to do more things in less time. Effective social media work is time intensive. For libraries to be effective in the social media sphere, they have to have ...
Thanks also go to Jo DeVito and David Duffield from the Copyright Licensing Agency (CLA) for supplying additional data for this chapter. We would also like to thank our employers, the London School of Economics and Political Science ...