Successful Direct Marketing Methods

ISBN-10: 0844230863
ISBN-13: 9780844230863
Series: Successful Direct Marketing Methods
Pages: 496
Language: English
Published: 1984
Publisher: National Textbook Company
Author: Bob Stone

Description

This newly revised and expanded edition of direct marketing's classic work takes the reader step-by-step through the entire direct marketing process - from the why's and how's of successful creative to the business side of profitable direct marketing to the new world of interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as the new electronic and interactive media.