Advertising Media Planning
- ISBN-10
- 0844231584
- ISBN-13
- 9780844231587
- Series
- Advertising Media Planning
- Category
- Advertising media planning
- Pages
- 461
- Language
- English
- Published
- 1989
- Publisher
- NTC/Contemporary Publishing Company
- Authors
- Jack Zanville Sissors, Lincoln Bumba
Description
... Laird & Kudner advertising agency , once said , " Brilliant copy and art will never make a weak selling strategy succeed . But ... once there is a sound selling strategy , then good copy and art will multiply its effectiveness .
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