The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
- ISBN-10
- 1135194548
- ISBN-13
- 9781135194543
- Series
- The Media Handbook
- Category
- Business & Economics
- Pages
- 247
- Language
- English
- Published
- 2010-07-29
- Publisher
- Routledge
- Author
- Helen Katz
Description
The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE
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Other editions
-
- 2019-05-03
- 236 pages
- Paperback
- Routledge
-
- 2014-05-09
- 340 pages
- Paperback
- Routledge
-
- 2010-07-29
- 225 pages
- Paperback
- Routledge
-
- 2016-08-25
- 257 pages
- Paperback
- Taylor & Francis
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