Marketing for Nonprofit Organizations
- ISBN-10
- 0865692548
- ISBN-13
- 9780865692541
- Series
- Marketing for Nonprofit Organizations
- Category
- Business & Economics / General
- Pages
- 463
- Language
- English
- Published
- 1996
- Publisher
- Auburn House
- Author
- David Rados
Description
A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers. By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Marketing for NonProfit Organizations will be of interest to nonprofit managers, marketers, and business students.
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Other editions
-
- 2021-01-15
- 240 pages
- Paperback
- Oxford University Press, USA
-
- 2021-01-01
- 224 pages
- Ebook
- Oxford University Press
-
- 2021-01-01
- 224 pages
- Ebook
- Oxford University Press
-
- 2014-06
- 215 pages
- Paperback
- Oxford University Press, USA
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