... David, 153–54 Kelley, Tom, 153–54 keywords, 131 Kim, Peter, 72–73 Klocek, Carol, 58–60 knowledge function, 13–14 Knowles, Patricia, 91 Komen for the Cure, 33, 43–46, 71, 151, 166, 167–68 Kramer, Mark, 68 Laidler- Kylander, Nathalie, ...
This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint.
Marketing for Nonprofit Organizations
This book covers important topics to non-profit professionals: branding, target audience selection, strategy, promotional tactics, including social media and evaluation.
Marketing for Nonprofit Organizations
The book provides readers with an indispensable overview of marketing. This new edition highlights new and innovative organizations and how they are using methods new to the field. Grau explains the fundamentals of marketing for nonprofits.
This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint.
A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing...