In this new edition of the consumer guide to car buying, the author cites recent undercover investigations to show how dealers use deceptive sales practices to trick shoppers into paying outrageous overcharges. The book details every scam--from dealer's cost surcharges to leasing rip-offs--in use today. This book is unique in its consumer protection information and insights from car dealers, attorneys, and victims.
Customers for Life: How to Turn that Onetime Buyer Into a Lifetime Customer
Clientes para siempre
In a fast-changing and highly turbulent industry, automakers are under relentless pressure to stay viable and competitive.
Selective Distribution Legislation EC 123/85: Commentary on the BEUC Position
Not intended as a textbook approach to business, ASSUMING THE POSITION instead presents its message in a semi-autobiographical manner that follows the author's career from entry-level positions to CEO of a multi-million dollar enterprise.
Clientes para siempre
The dealer's mobile mechanic would ride to the owner's home on a Servi-Car. Simple repairs were done on the spot with tools and service parts carried in the Servi-Car's spacious rear body box. If the vehicle needed to be taken to the ...
Fiction. Eddie Lanning has grown up with the run of his father's Ford dealership, but lack of ambition and an immature attitude leave him trapped as the "lot boy" who covers the most menial and unskilled tasks and errands.
Since its founding in 1912, Chevrolet has weathered the Great Depression, two World Wars, confused markets, and fuel crises to become an American motoring icon. Chevy's success would not have...
& ;& ;In Our Customers, Our Friends, Rick explains how to look through the eyes of your customers and transform any organization into an industry leader.