Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how...
Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Basic Marketing Research
For undergraduate courses in Marketing Research. Written from the perspective of users of marketing research, this easy to read and understand text presents concepts and principles at a basic level.
Basic Marketing Research: Official Training Guide from Qualtrics
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Basic Marketing Research Using Microsoft Excel Data Analysis
Basic Marketing Research
For a marketing text to be effective, you must be able to understand it. You can trust the authors to deliver a rigorous, yet understandable, treatment of marketing research in this 9th Edition.