Basic Marketing Research
- ISBN-10
- 1292020482
- ISBN-13
- 9781292020488
- Series
- Basic Marketing Research
- Category
- Marketing research
- Pages
- 670
- Language
- English
- Published
- 2013-07-26
- Author
- Naresh K. Malhotra
Description
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Get the book
Other editions
-
- 2023-03-10
- - pages
- Paperback
- -
Similar books
-
Basic Marketing Research: Using Microsoft Excel Data Analysis
By Alvin C. Burns, Ronald F. BushThis text also provides students with resources they can use in their future careers. The third edition provides an improved software package-XL Data Analyst(TM)-and includes more information on qualitative research.
-
Basic Marketing Research
By Gilbert A. ChurchillPlus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
-
Basic Marketing Research (Book Only)
By Tom Brown, Tracy Suter, Gilbert ChurchillAnd they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style.
-
Basic Marketing Research
By Gilbert A. Churchill, Tom J. Brown, Tracy A. SuterThe book merges these approaches in an ongoing example in the analysis section. Readers review data from multiple sources, including consumer communication and consumer behavior observed through technology.
-
Basic Marketing Research
By Gilbert A. ChurchillBasic Marketing Research
-
Basic Marketing Research Using Microsoft Excel Data Analysis
By Alvin C. Burns, Ronald F. Bush, Judith NashBasic Marketing Research Using Microsoft Excel Data Analysis
-
Basic Marketing Research: A Decision-making Approach
By Mark Peterson, Naresh K. MalhotraFor the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how...
-
Basic Marketing Research: Applications to Contemporary Issues
By Naresh K. MalhotraFor undergraduate courses in Marketing Research. Written from the perspective of users of marketing research, this easy to read and understand text presents concepts and principles at a basic level.
-
Basic Marketing Research: Customer Insights and Managerial Action
By Gilbert A. Churchill, Tom J. Brown, Tracy A. SuterIn Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights ...
-
Basic Marketing Research: Using Microsoft Excel Data Analysis
By Alvin C. Burns, Ronald F. BushThis book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a...