Scientific Advertising: In a Digital World

ISBN-10: 0997644923
ISBN-13: 9780997644920
Series: Scientific Advertising
Pages: 118
Language: English
Published: 2018-08
Publisher: Barbara Aun Anderson
Authors: Barbara Aun Anderson, Claude Hopkins

Description

Scientific Advertising in a Digital World, is based on the popular marketing book "Scientific Advertising" by Claude Hopkins (1928). Hopkins version was written in language of the period, using words which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins is a recommend read by many advertising geniuses than any other advertisement book.