Scientific Advertising
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Scientific Advertising
By Claude C. HopkinsIn this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ...
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Scientific Advertising
Scientific Advertising
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Scientific Advertising
By Claude C. HopkinsIn this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ...
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Scientific Advertising: How to Create Good Advertising
By Claude C. HopkinsThis edition also includes examples of adverts produced by Claude Hopkins through his career. Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.
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Scientific Advertising
By Claude HopkinsThe book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring.
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Scientific advertising
By Claude C. HopkinsCertainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts.
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Scientific Advertising: Original Classic Edition
By Claude HopkinsStudents and experts alike will benefit from the timeless principles in this book, such as how to: Create a winning personality for your ads Incentivize people to buy without using sensationalism or empty rhetoric Strategically incorporate ...
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Scientific Advertising
By Claude HopkinsThis Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too ...
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Scientific Advertising: In a Digital World
By Barbara Aun Anderson, Claude HopkinsScientific Advertising in a Digital World, is based on the popular marketing book "Scientific Advertising" by Claude Hopkins (1928).
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Scientific Advertising: Crushing Your Compitition Like Ants on the Sidewalk
By Claude HopkinsEach chapter is linked to a web video where marketing maverick Pete Mitchell is grilled about the real life implementation of the ideas made famous in this book.
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Scientific Advertising: 1923 Library of Congress Facsimile Edition
By Claude HopkinsWith this edition of Claude Hopkins' classic 1923 book Scientific Advertising, you can rest assured that it is error-free.
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Scientific Advertising: A Foundational Text in The Field of Advertising
By Claude Hopkins"Scientific Advertising" is a seminal book written by Claude C. Hopkins, a renowned advertising pioneer, and copywriter. First published in 1923, the book is considered a classic in the field of advertising and marketing.
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Scientific Advertising
By Claude Hopkins"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." - David Ogilvy
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Scientific Advertising
By Claude HopkinsAuthor Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles.