For at least a half-century, there has been active debate on the nature of the economy between classical and neoclassical economists and advocates of a more -substantivist- approach (most recently, cultural anthropologists)... The essays are uniformly well written and excellently documented... Heartily recommended for academic libraries, community college level up. --S. M. Soiffer, Choice
Beyond the Marketplace: Rethinking Economy and Society
Beyond the Marketplace: Rethinking Economy and Society
The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption...
To fully prepare you to bring Total Market thinking to your office, department, and division, this smartly effective guide fills your toolbox with: A self-assessment to evaluate how your enterprise approaches and plans for the New Majority ...
Burstein, Daniel, and Arne de Keijzer. 1998. Big Dragon: China's Future: What It Means for Business, the Economy, and the Global Order, New York: Simon and Schuster. Callan, Benedicte, Sean S. Costigan, and Kenneth H. Keller, 1997.
Shares secrets to harnessing the power of word-of-mouth marketing, challenging popular misconceptions while explaining how to render a brand a subject of profitable conversation.
This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets.
Is everything in a university for sale if the price is right? In this book, one of America's leading educators cautions that the answer is all too often "yes.
Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure—looking out, digging deeper, and embedding innovation—and identifies eleven core skills that ...
First time in ebook form!