International Business
- ISBN-10
- 1108752365
- ISBN-13
- 9781108752367
- Series
- International Business
- Category
- Business & Economics
- Language
- English
- Published
- 2021-09-16
- Publisher
- Cambridge University Press
- Authors
- Michael R. Czinkota, Ilkka A. Ronkainen, Suraksha Gupta
Description
Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility.
Get the book
Other editions
Similar books
-
International Business
By Yadong Luo, Oded Shenkar, Tailan ChiMore comprehensive than competing books, International Business includes: Strengthened, expanded global cases, examples, and 'industry' and 'country' mini-cases that give students practical insight into the ways companies actually behave ...
-
International Business Strategy
By Alain VerbekeThe second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases.
-
International Business: Theory and Practice
By Riad A. AjamiPorter believes that successful international trade These firms may make horizontal investments , pro- comes from the interaction of four country- and ducing the same goods abroad as they do at home , firm - specific elements : or they ...
-
International Business
By Peter J. Buckley, Peter Enderwick, Adam R. CrossA useful discussion that helps to clarify the distinctions between strategy, implementation, and execution. ... C.E. Shalley, and D.M.Wright (eds) (2017) The Oxford Handbook of Strategy Implementation, Oxford: Oxford University Press.
-
International Business Expansion: A Step-By-Step Guide to Launch Your Company Into Other Countries
By Anthony GioeliThe globalization of business is irreversible. If your company has ever contemplated becoming a multinational firm, this is the guide for you.
-
International Business: Perspectives from developed and emerging markets
By K. Praveen Parboteeah, John B. CullenThis book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets.
-
International Business: Themes and Issues in the Modern Global Economy
By Debra Johnson, Colin TurnerThe focus of this book is on those factors which make international business – that is, commercial transactions which take place across borders or enterprises that operate across borders – distinctive from transactions that occur ...
-
International Business in Times of Crisis
By Rob van Tulder, Alain Verbeke, Lucia PiscitelloJournal of International Business Studies, 51(3), 299–325. Liang, G. (2009). Global foreign direct investment in decline due to the financial crisis, and a further drop expected. Transnational Corporations Review, 1(2), 1–3.
-
International Business Strategy: Rethinking the Foundations of Global Corporate Success
By Alain Verbeke, I. H. Ian LeeLevel of distinct FSAs held by the plant Figure 7.1 Six roles of foreign manufacturing plants Strategicpurpose of Weak Strong the plant Access to knowledge and skills Outpost Leader Proximity to market Server Contributor Access to ...
-
International Business: Themes and Issues in the Modern Global Economy
By Debra Johnson, Colin TurnerTaking neither an economic approach nor a purely managerial approach to its subject matter, this work offers students an integrated resource on the subject of international business.