Cengage Advantage Books: This is PR

Cengage Advantage Books: This is PR
ISBN-10
1111836833
ISBN-13
9781111836832
Series
Cengage Advantage Books
Category
Business & Economics
Pages
384
Language
English
Published
2012-01-01
Publisher
Cengage Learning
Authors
Doug Newsom, Judy Turk, Dean Kruckeberg

Description

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • This is PR: The Realities of Public Relations
    This is PR: The Realities of Public Relations
    By Doug Newsom

    This is PR: The Realities of Public Relations

  • Cengage Advantage Books: This is PR
    Cengage Advantage Books: This is PR
    By Doug Newsom, Judy Turk, Dean Kruckeberg

    See People for the Ethical Treatment of Animals Peterson, Esther, 41 Petty, Richard, 121 Pfizer, 155, 183 Phair, Judith, 159 Philanthropy, 146 Philip II of Macedonia, 25 Phillips, Michael M., 102 Phillips Petroleum, 288 Photography, ...

  • This is PR: The Realities of Public Relations
    This is PR: The Realities of Public Relations
    By Doug Newsom, Dean Kruckeberg, Judy Vanslyke Turk

    This volume introduces students to the world of public relations with a strong emphasis on the fundamentals, such as history and research, as well as the emerging issues, such as technology, ethics, and the international aspects of public ...

  • Cengage Advantage Books: Strategic Public Relations
    Cengage Advantage Books: Strategic Public Relations
    By Barbara Diggs-Brown

    ... Broom, G. (2000). Effective public relations. Upper Saddler River, NJ: Prentice Hall. Davis, R. (1992). The press and American politics: The new mediator. White Plains, NY: Longman. Ewen, S. (1996). PR! A social history ofspin.

  • This is PR: The Realities of Public Relations
    This is PR: The Realities of Public Relations
    By Doug Newsom, Dean Kruckeberg, Judy Vanslyke Turk

    Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations with a strong emphasis on fundamentals such as history and research, as ...

  • STUDYGUIDE FOR CENGAGE ADVANTA
    STUDYGUIDE FOR CENGAGE ADVANTA
    By Cram101 Textbook Reviews

    Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9781111836832.

  • Communicating Social Change: Structure, Culture, and Agency
    Communicating Social Change: Structure, Culture, and Agency
    By Mohan J. Dutta

    This exceptional volume highlights the points of intersection between the theory and praxis of social change communication, creating theoretical entry points for the praxis of social change.

  • Virtual Teams: Mastering Communication and Collaboration in the Digital Age
    Virtual Teams: Mastering Communication and Collaboration in the Digital Age
    By Terri R. Kurtzberg

    In E. Reed, E. Turiel, & T. Brown (Eds.), Social cognition: The Ontario Symposium (pp. 305–321). Hillsdale, NJ: Erlbaum. 7. Kruger, J., Epley, N., Parker, J., & Ng, Z-W. (2005). Egocentrism over e-mail: Can we communicate as well as we ...

  • Lukaszewski on Crisis Communication: What Your CEO Needs to Know About Reputation Risk and Crisis Management
    Lukaszewski on Crisis Communication: What Your CEO Needs to Know About Reputation Risk and Crisis Management
    By James Lukaszewski

    In this industry-defining book on crisis management and leadership recovery, Lukaszewski jump-starts the discussion by clearly differentiating a crisis from other business interruptions and introduces a concept rarely dealt with in crisis ...

  • Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
    Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
    By Mary Anne Moffitt

    Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing,...